Crib Notes
Everything you've wanted to know about IP but have been too shy, or confused, to ask.
SpillageGood advice takes time. And time is valuable.
July 4, 2021
Legal bills. Two of the most hated words in the English language. But here’s the tea: Like all good things, good advice takes time. And time is valuable. When you work with an IP attorney, there are a few value adds you might not see itemised on a bill.
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Pick Your BattlesBrand-to-brand combat: A guide to trade mark oppositions
June 30, 2021
Whether you’re on the receiving end or the one lobbing it, a trade mark opposition can throw a real spanner in the works for a brand owner.
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Less is moreTell us about your business without telling us
June 22, 2021
A brand name that can tell your story, capture attention and secure protection — that’s branding and trade mark gold. We've curated a list of 20 brand names that say a lot with a few carefully chosen descriptive words.
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RefreshingCome on in, the new website's fine
June 11, 2021
Given that we haven’t been able to travel, we figured a website refresh is as good as a holiday.
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Attention seekingBrand Wars: The rise of unconventional trade marks
February 26, 2020
Brands are going above and beyond names, logos and slogans. It's the end of a long day. You've earned a glass of vino. You head to the bottle shop to pick up a drop on your way home.
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Share with carePosting or poaching? How to share images on Instagram
January 31, 2020
Share with care and consent. You create and post an image on your Instagram account. Another business Instagram account then posts the image, with a tag and credit to your account.
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Brand AftercareTrade Mark Loving Care (TLC): A guide to brand management
January 22, 2020
An attention grabbing brand will need some attention. Hey brand owners. You've created your brand. You've even ticked trade mark protection off your to-do list.
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UnflatteringThe Imitation Game: Dealing with copycats
October 28, 2019
If you want to be original, be ready to be copied – Coco Chanel No disrespect Mademoiselle but imitation is actually the sincerest form of annoyance.
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Better togetherInventor-patent attorney relationship status: It's Collaborative
July 25, 2019
Patent protection can be a complicated area of intellectual property (IP). But inventor and patent attorney relationships don't have to be complicated.
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Dig deepBrand assets: How to identify these gems
July 18, 2019
“Design is the silent ambassador of your brand." - Paul Rand. In that case, intellectual property protection is the silent enforcer for your brand.
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Generation STEMThe future's so bright, I gotta wear shades
May 29, 2019
Girls in STEM need to think like a proton. Always positive. It’s easy to get wrapped up in the negative stories (and stats) about the gender inequality in work and life.
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Let us eat cakeCelebrating the not-so-terrible twos
April 18, 2019
Like cheese and fine wine, we’re getting better with age. Girl Friday IP is another year older. We survived the so-called terrible two’s.
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Giving thanksGirl Friday Gratitude for 2018
December 18, 2018
Holy Christmas Batman! How is it almost the end of 2018? It has been an incredible year for us here at Girl Friday IP.
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FrenemiesBrand crossover or crossing the line?
November 12, 2018
‘If you want to go fast, go alone. If you want to go far, go together.’ – African Proverb. Not just a great motivational quote but a pretty savvy business strategy.
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Handle with careDMY: Don't Mess Yourself Dealing with a Cease and Desist (Part 2)
August 21, 2018
The sun’s out. The coffee’s brewing. You’re going about your business. And BAM! You find someone ripping off your product, brand or hard-earned creative work
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Handle with careDMY: Don’t Mess Yourself Dealing with a Cease and Desist (Part 1)
July 30, 2018
Good mail is a delivery from Net-A-Porter. Bad mail is a bill. Ugly mail is a cease and desist letter.
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It’s our birthdayCelebrations with cake as Girl Friday IP turns 1
March 31, 2018
Celebrating with cake is crucial to The GFC, The Girl Friday Culture, and there’s no better reason to celebrate than our milestone 1st birthday!
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Leading ladiesSisters are inventing it for themselves
March 8, 2018
Da Vinci. Pasteur. Edison. Tesla. Generally behind every popular invention is a famous and celebrated male inventor.
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The name gameDon't go breaking my mark
February 20, 2018
The chocolates have been eaten and the flowers are starting to wilt. Now the warm and fuzzy glow of V-Day has dimmed, it’s time we talk about break-ups.
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Say my name (correctly)Brand Dilution: A case of mistaken vocabulary
January 24, 2018
Imagine you have a brand name that's so popular, so highly recognizable that it simply needs no introduction.
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Toy storiesFun and Games: Toying around with IP
December 29, 2017
My Netflix binge watching these holidays was for research purposes. That's my story and I'm sticking with it.
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Dress senseCopyright vs Designs: What's more fashionable?
December 12, 2017
They say imitation is the sincerest form of flattery. I say that’s rubbish, especially for fashion designers. There’s nothing more frustrating than seeing a cheap
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MythbustingReality Bites: 5 common myths about IP
December 10, 2017
Stanley Kubrick helped fake the moon landing. Walt Disney was cryogenically frozen. You can cure a hangover by drinking more.
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